Opening New Sales Channels:
Outsourcers Discover That A Good Sale Is Good Service
Faced with escalating competition and rising costs in a hotly contested market, a major telecommunications provider is increasingly turning to outsourcers to support its inbound and outbound telesales efforts. Call center representatives need to acquire a broad range of product knowledge information and master a service-oriented sales approach that works quickly, over the phone, leading to solid sales and increased customer loyalty.
The TEG Solution
TEG designed and developed a completely customized sales program that can be delivered effectively by in-house trainers at the outsourcing firms. The program supports our client's current product line, bundling strategy, and sales approach. And it utilizes a wide variety of fast-paced, participative, learner-focused activities to help new representatives acquire the necessary product knowledge and sales skills.
So far, four different outsourcing firms have been able to integrate the program seamlessly into the training curriculum for those representatives who are assigned to our client's account. And the program has been extremely successful at providing new representatives with the skills and knowledge they need to talk persuasively with customers and solve communication problems with practical and cost-effective solutions.
