Switch: How To Change Things When Change Is Hard
March 23, 2011
Switch How To Change Things When Change Is Hard By Chip Heath and Dan Heath Why is it so hard for individuals, organizations, and communities to make meaningful lasting changes? We’re grateful to our colleague Mike Cabot at Merced Systems for recommending this book, which provides both a clear conceptual …
Continue Reading
“The Paradox of Choice: Why More Is Less” by Barry Schwartz
February 15, 2011
If you ask people whether they want to have a choice, the answer is a resounding yes. And if you ask people whether they would prefer to have more choices rather than less, the answer is definitely more. Barry Schwartz’s book suggests that people don’t know themselves as well as …
Continue Reading