What We’re Reading

Switch: How To Change Things When Change Is Hard

March 23, 2011

Switch

Switch How To Change Things When Change Is Hard By Chip Heath and Dan Heath Why is it so hard for individuals, organizations, and communities to make meaningful lasting changes?  We’re grateful to our colleague Mike Cabot at Merced Systems for recommending this book, which provides both a clear conceptual …

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“The Paradox of Choice: Why More Is Less” by Barry Schwartz

February 15, 2011

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If you ask people whether they want to have a choice, the answer is a resounding yes. And if you ask people whether they would prefer to have more choices rather than less, the answer is definitely more. Barry Schwartz’s book suggests that people don’t know themselves as well as …

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